AXA Philippines launches Know You Can campaign

AXA Philippines, one of the country’s leading insurance providers, unveiled its new global brand campaign “Know You Can.” Through the movement, AXA highlights the importance of having determination and confidence in one’s own abilities to overcome challenges in life. During the event, AXA introduced tennis icon Serena Williams as its ambassador. In addition, the insurer teamed up with the National Basketball Association (NBA) to bring NBA legend Muggsy Bogues (fourth from left) and Denver Nuggets point guard Monté Morris (third from left) for NBA 3X Philippines presented by AXA for a weekend of 3-on-3 basketball action and authentic NBA entertainment. Also shown in the photo are (L-R) AXA Philippines chief transformation and technology officer Jay Sabido, president and CEO Rahul Hora, chief customer officer Amor Balagtas, and chief operations officer Malet Lepatan.